Tabish, whose clients are federal agencies, says there are some differences in the way you approach clients and deliverables.
#GRAPHIC DESIGNERS HOW TO#
In general, the same basic skills are required-staying on top of design trends, knowing how to take direction-but there are variations, says Mendoza.Īs a magazine designer, Mendoza doesn’t have to come up with logos and branding as a graphic designer at an ad agency likely would. Are graphic designers’ skills and job responsibilities the same across the board, or do they vary according to industry? (Don’t take it personally.)Īnd you should be familiar with design software, especially Photoshop, Illustrator and InDesign. And you have to be able to take criticism: Clients are vocal and sometimes indecisive. If the client’s vision doesn’t align with yours, you have to make the necessary adjustments.
Experience with typography, color theory and Web design are also helpful, he says.įlexibility is important too, adds Mendoza. The ability to design eye-catching visuals that are easily understood without a lot of thinking is essential, says multimedia designer Alan Tabish, who designs and produces training materials as a graphic designer for management and technology consultancy Booz Allen Hamilton. Mendoza has her hands full editing photos, laying out copy and choosing fonts for title treatments for the various magazines she works on. “A graphic designer does a range of things, depending on the type of company for,” says Kaitlin Mendoza, a graphic designer for Stampington & Company in Laguna Hills, California. Selecting photos and typefaces, and developing layouts for advertisements, annual reports, brochures, magazines and other projects are also part of the gig. How I Kicked Off My Career as a Social Media ManagerĪ graphic designer creates posters, bus wraps, billboards, packaging, logos and marketing materials, depending on the industry-graphic designers work at magazines, advertising and marketing agencies, and more.
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